The brochure of the initiative “SCHAU HIN! Was dein Kind mit Medien macht“ (LOOK! How your child uses media) provides parents with everyday tips on the media usage of their childs. Parents can help their children learn how to use media – with joy but without any danger. “SCHAU HIN!“ is a joint initiative by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, the two public TV broadcasters Das Erste and ZDF, and the health insurance AOK - Die Gesundheitskasse.